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China's famed Moutai liquor toasted in London

By Zheng Wanyin in London | | Updated: 2023-10-01 06:50
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The 2023 Moutai brand culture global exhibition opens in London on Sept 27. Guests learn about stories behind the development of Chinese leading liquor maker Kweichow Moutai. [Photo provided to China Daily]

China's leading liquor maker, Kweichow Moutai, held a brand culture exhibition on Wednesday in London, England, with documents, old pictures, product samples, and more on display telling the story of the company's development.

Kweichow Moutai specializes in the production and sale of a spirit called Moutai that is made exclusively in a town called Maotai, in Southwest China's Guizhou province.

The liquor, which is distilled from sorghum and wheat, needs years of preparation before it is ready to drink and is one of the most popular drinks in China and a beverage that is usually served on State occasions.

Offering a series of branded products, Kweichow Moutai was founded in 1952 around three small workshops and has grown to become one of the most valuable Chinese brands. Indeed, according to the Hurun Most Valuable Chinese Brand 2022 ranking released in April this year, the alcohol company topped the list for the fifth consecutive year, with a brand value of 1.04 trillion yuan ($150 billion), outperforming technology giants Tencent and ByteDance, the developer of Tik Tok.

The company's exhibition in London was part of its efforts to expand globally. Prior to the UK event, the company held similar events in the capitals of Japan and France earlier this month.

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