Guangdong trains WorldSkills contestants

At a training base for visual merchandising in Guangzhou, the capital of Guangdong province, 19-year-old Li Chuyin, under the instruction of her coach, meticulously arranged various products along a shop's window display in preparation for the WorldSkills Competition scheduled for September in Shanghai.

After winning the national selection for the competition in September 2025, Li was chosen to represent China to compete in the visual merchandising category of the 48th WorldSkills Competition, acclaimed as the world's most prestigious and largest vocational skills event.

This year's competition will bring together more than 1,400 young competitors from over 70 countries and regions to compete in 64 skill categories.

Visual merchandising primarily focuses on the skills required for window displays. Based on available materials and tools on-site, this competition category involves creating designs and implementing them to complete a series of tasks such as product and prop displays.