Chinese pop icons winning over the 2026 Winter Olympics

The Milano-Cortina 2026 Winter Olympic Games are in full swing, and the competition isn't the only thing heating up. Away from the ice and snow, a different kind of star, Labubu, is stealing the spotlight.The star of "The Monsters" collection, along with a host of other iconic Chinese pop IPs, is winning hearts in Milan, as these designer toys are becoming the must-have companions for international stars and visitors alike. Join China Daily’s Cultural Frontline as we head to the heart of Milan to see how Labubu and its friends are receiving a golden welcome from global athletes, coaches, and travelers.# CulturalFrontline #CulturalJourney