LVMH growing with the world's fastest-evolving consumer market

Company connects cultures and societies with retail and commerce to develop understanding and trust in an increasingly complex world.

When French luxury group LVMH first stepped into the Chinese market more than three decades ago, the country was still at an early stage of opening up, with consumer markets that were only beginning to take shape and with international luxury remaining a distant concept for most people.

At the time, China's urban landscape was defined by bicycles rather than cars, and its retail sector was still in a formative phase.

For global luxury houses, the idea of China becoming a central pillar of global consumption was still largely aspirational, rather than foreseeable.

Today, however, China has become one of the most dynamic and sophisticated consumer markets in the world, reshaping global luxury trends while simultaneously being influenced by international brands including LVMH.

The group's journey in China mirrors this profound transformation — from a tentative market entry in the early 1990s to a deep, multi-layered partnership spanning retail, creativity, talent development, and cultural exchange.